Galaxy S25 series unveiled: Meet Samsung’s latest flagship phones

Today during Samsung’s Galaxy Unpacked event, the company has officially taken the wraps off its latest flagship smartphones for 2025. This comes in the form of the Galaxy S25 series, which was unveiled at the event and consists of three models – the base Galaxy S25, the Galaxy S25+, and the Galaxy S25 Ultra.

Before we proceed with some of the new software features that are coming to the phones, here’s a quick breakdown of the specs that you can expect from the phones.

Galaxy AI

As expected, Samsung’s Galaxy AI is the focus of the software here. The new Galaxy S25 phones all run on One UI 7, which is based on Android 15. However, there is a lot of emphasis on AI.

According to Samsung, AI is being used to offer users a greater degree of personalization. This includes tools like Now Brief that provide proactive suggestions directly from the lock screen. These suggestions are powered by the on-device Personal Data Engine. It can analyze usage patterns to deliver a more tailored experience. Since it runs on-device, users don’t have to worry as much about privacy.

Samsung has also made an upgrade to natural language understanding (NLU). This will unlock search features where users can look for specific images in their gallery using more natural-sounding language and phrases, like you would if you were speaking to another human.

Other AI features include Call Transcripts and Writing Assist. There are also features such as Drawing Assist that combine sketches, text, and image prompts create content on the fly, even if you don’t have that much experience. Lastly, there is the Audio Eraser feature that isolates or removes unwanted sounds in videos.

Samsung is also working with Google to integrate apps with Gemini.

Camera features

The use of AI also extends to photography and video editing. This includes ProScaler for improved image resolution. There is also a Generative Edit feature for creating AI-enhanced visuals. Users can also look forward to Virtual Aperture in Expert RAW, Galaxy Log for cinematic editing, and 10-bit HDR recording.

Pricing & availability

If you’re interested in getting your hands on the Samsung Galaxy S25 series, the base model is priced starting at $799.99. The Galaxy S25+ will retail for $999.99, while the top-of-the-line Galaxy S25 Ultra will set you back $1,299.99. Pre-orders are live today from Samsung’s website with general availability set for the 7th of February.

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