Nokia knew to fear the iPhone all the way back in 2007
A 2007 Nokia internal presentation reveals the company's fears about the device's potential, and its coolness.
- A Nokia internal presentation on the launch of the first iPhone in 2007 has recently been made public.
- Nokia saw the new device as a major threat to its products, citing its touch UI and cool factor.
- Despite foresight, Nokia couldn’t counter the iPhone’s dominance.
Many of us tech fans remember our initial thoughts when we heard about the launch of the first Apple iPhone in 2007. What we didn’t know back then was how Apple’s competitors were taking the news. Thanks to the Nokia Design Archive being opened to the public last week, we now have our first look at an internal presentation regarding the iPhone launch at the time. Nokia was worried, and with good reason.
In 2007, Nokia was arguably the leading player in the mobile phone industry, yet the launch of Apple’s iPhone sent ripples of concern through its ranks. The company’s interesting presentation, as flagged by user favicondotico on the r/apple subreddit, reveals not only sharp insights into the iPhone’s disruptive potential but also Nokia’s strategic roadmap to counter its impact. Looking at it now with more than 17 years of hindsight, some of it is really quite prophetic.
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