5 cool things from CES for Amazon Developers (plus 4 more cool things)
CES is one of the biggest electronics shows in the world, and this year I got to go for the first time. The 2025 show just wrapped up and if you were there and stopped by Amazon’s showcase, you might have seen me or even chatted with me about Fire TV. The show is huge. If you spent all week just checking out as many booths as you could, you still wouldn’t see everything. So whether you were able to attend or not, here are 5 highlights for Amazon Developers (and a few other cool things too): AI-enhanced voice search on Fire TV with Alexa Amazon was demoing the new AI-enhanced search on Fire TV with Alexa, which will help you find a show or movie, even if you don't remember the title or don't know exactly what you want to watch. You can try it now on your Fire TV at home, it’s already live! Here are some examples you might try: “TV show about dragons” “Tom Cruise sci-fi action movie” “Movie where they say ‘life is like a box of chocolates’” Try it out and see if you get the results you expect. I bet you’ll be impressed. This is great news for developers, because it means customers can now find your content a lot more easily. As long as your show or movie is integrated in the Amazon catalog, it will appear in the search results. Cars with Alexa and Fire TV integrated Amazon is working on integrating Fire TV, AWS, and Alexa into cars and we had the Acura ZDX and the BMW X3 M50 on display. I got the chance to try it out by sitting in the car and giving Alexa commands. Be sure to target Automotive devices, so that cars with Fire TV will be able to run your app. Echo Show 15 and 21 One cool thing about the new, bigger Echo Shows is that they are like mini-Fire TVs. They come with a Fire TV remote and customers can play Fire TV apps and channels on them. Don’t forget to target these devices, so you can reach a whole new audience with your app! Fire TV 85" Omni Mini-LED and Soundbar Plus with surround sound One of the most fun demos we did was Amazon’s 85“ Fire TV and Soundbar Plus with subwoofer and surround sound speakers. We took people into a soundproof room and played The Lord of the Rings: The Rings of Power for them so they could feel the Dolby Atmos. Make sure your content is set up to take advantage of it, because it sounds awesome, and it will bring a whole new level of performance to your app. AI-generated images on Fire TV We were also showing off Fire TV’s new ability to create AI-generated images. You can try it right now on your own device. Just use your remote to say, “Alexa, generate an image of dogs jumping on the moon” or I’m sure you’ll come up with some ideas more creative than me! 4 other things... Obviously, it wasn’t just Amazon at the show, so here are 4 other cool things I saw at CES that impressed me. Delorean Clarios somehow managed to get a Delorean from Back to the Future to the show. Pretty cool. Boring Company/Tesla loop CES is huge. To get around the 3 parts of the Las Vegas Convention Center, they offered free rides in Teslas through Boring Company tunnels. Very cool. Holograms Hypervsn was showing off this crazy 20 foot tall hologram. The photo doesn’t quite do it justice, but it was impressive. Zoox robotaxis Okay, this one is technically part of Amazon, but I had to mention it too. Zoox is currently testing its automated taxis in Las Vegas, and they were offering demo rides for those lucky enough to get one. That was my CES experience and I’m super glad I got the chance to go. Let me know if there was anything you loved at CES that I missed, and hopefully I’ll see you there next year!
CES is one of the biggest electronics shows in the world, and this year I got to go for the first time. The 2025 show just wrapped up and if you were there and stopped by Amazon’s showcase, you might have seen me or even chatted with me about Fire TV.
The show is huge. If you spent all week just checking out as many booths as you could, you still wouldn’t see everything.
So whether you were able to attend or not, here are 5 highlights for Amazon Developers (and a few other cool things too):
AI-enhanced voice search on Fire TV with Alexa
Amazon was demoing the new AI-enhanced search on Fire TV with Alexa, which will help you find a show or movie, even if you don't remember the title or don't know exactly what you want to watch.
You can try it now on your Fire TV at home, it’s already live! Here are some examples you might try:
“TV show about dragons”
“Tom Cruise sci-fi action movie”
“Movie where they say ‘life is like a box of chocolates’”
Try it out and see if you get the results you expect. I bet you’ll be impressed.
This is great news for developers, because it means customers can now find your content a lot more easily. As long as your show or movie is integrated in the Amazon catalog, it will appear in the search results.
Cars with Alexa and Fire TV integrated
Amazon is working on integrating Fire TV, AWS, and Alexa into cars and we had the Acura ZDX and the BMW X3 M50 on display. I got the chance to try it out by sitting in the car and giving Alexa commands.
Be sure to target Automotive devices, so that cars with Fire TV will be able to run your app.
Echo Show 15 and 21
One cool thing about the new, bigger Echo Shows is that they are like mini-Fire TVs. They come with a Fire TV remote and customers can play Fire TV apps and channels on them.
Don’t forget to target these devices, so you can reach a whole new audience with your app!
Fire TV 85" Omni Mini-LED and Soundbar Plus with surround sound
One of the most fun demos we did was Amazon’s 85“ Fire TV and Soundbar Plus with subwoofer and surround sound speakers. We took people into a soundproof room and played The Lord of the Rings: The Rings of Power for them so they could feel the Dolby Atmos. Make sure your content is set up to take advantage of it, because it sounds awesome, and it will bring a whole new level of performance to your app.
AI-generated images on Fire TV
We were also showing off Fire TV’s new ability to create AI-generated images. You can try it right now on your own device. Just use your remote to say, “Alexa, generate an image of dogs jumping on the moon” or I’m sure you’ll come up with some ideas more creative than me!
4 other things...
Obviously, it wasn’t just Amazon at the show, so here are 4 other cool things I saw at CES that impressed me.
Delorean
Clarios somehow managed to get a Delorean from Back to the Future to the show. Pretty cool.
Boring Company/Tesla loop
CES is huge. To get around the 3 parts of the Las Vegas Convention Center, they offered free rides in Teslas through Boring Company tunnels. Very cool.
Holograms
Hypervsn was showing off this crazy 20 foot tall hologram. The photo doesn’t quite do it justice, but it was impressive.
Zoox robotaxis
Okay, this one is technically part of Amazon, but I had to mention it too. Zoox is currently testing its automated taxis in Las Vegas, and they were offering demo rides for those lucky enough to get one.
That was my CES experience and I’m super glad I got the chance to go. Let me know if there was anything you loved at CES that I missed, and hopefully I’ll see you there next year!
