UX Writing Challenge: Day 11
From: DailyUXWriting -- Scenario: An elderly user is doing a Google search to find an easy way to buy contact lenses online. Challenge: Write a title and meta description for a website that sells subscription contact lenses delivered to a user every 30 days—convince them to try it. Title: 60 characters max Meta Description: 160 characters max -- Title: Contact lenses delivered to you! Description: Push that trip to the store aside! Contact lenses will be delivered to you every 30 days. Enjoy clear vision in style! Why I chose this? Clarity and Conciseness: The title clearly states the benefit ("Contact lenses delivered to you!") in a direct and understandable way. Compelling Call to Action: The meta description encourages action ("Push that trip to the store aside!") and highlights the convenience of regular deliveries. Value Proposition: It emphasizes the convenience of having contact lenses delivered every 30 days, appealing directly to the user's need for simplicity and ease. Benefits-Oriented: The description focuses on the benefits of clear vision and style, which are key concerns for users buying contact lenses. Engaging Tone: The language is friendly and inviting, making the service sound approachable and customer-focused. Conclusion The chosen title and meta description effectively capture the essence of the service by emphasizing clarity, convenience, and the user's primary need—an easy and reliable way to receive contact lenses. The title’s brevity ensures immediate understanding, while the meta description expands on the key benefits, including eliminating store trips and guaranteeing regular deliveries every 30 days. The friendly and engaging tone adds to the appeal, making the service feel approachable and user-friendly. Overall, the combination of clarity, compelling action, and a focus on benefits makes this a strong choice for targeting elderly users seeking simplicity and ease in their shopping experience. cover image credit It’s already Day 11! Time flies when you're having fun, and this challenge has been a fantastic way to hone my UX writing skills. Today’s scenario was particularly enjoyable—crafting a title and meta description for a subscription-based contact lens service targeting elderly users.
From:
DailyUXWriting
--
Scenario: An elderly user is doing a Google search to find an easy way to buy contact lenses online.
Challenge: Write a title and meta description for a website that sells subscription contact lenses delivered to a user every 30 days—convince them to try it.
Title: 60 characters max
Meta Description: 160 characters max
--
Title: Contact lenses delivered to you!
Description: Push that trip to the store aside! Contact lenses will be delivered to you every 30 days. Enjoy clear vision in style!
Why I chose this?
Clarity and Conciseness: The title clearly states the benefit ("Contact lenses delivered to you!") in a direct and understandable way.
Compelling Call to Action: The meta description encourages action ("Push that trip to the store aside!") and highlights the convenience of regular deliveries.
Value Proposition: It emphasizes the convenience of having contact lenses delivered every 30 days, appealing directly to the user's need for simplicity and ease.
Benefits-Oriented: The description focuses on the benefits of clear vision and style, which are key concerns for users buying contact lenses.
Engaging Tone: The language is friendly and inviting, making the service sound approachable and customer-focused.
Conclusion
The chosen title and meta description effectively capture the essence of the service by emphasizing clarity, convenience, and the user's primary need—an easy and reliable way to receive contact lenses. The title’s brevity ensures immediate understanding, while the meta description expands on the key benefits, including eliminating store trips and guaranteeing regular deliveries every 30 days. The friendly and engaging tone adds to the appeal, making the service feel approachable and user-friendly. Overall, the combination of clarity, compelling action, and a focus on benefits makes this a strong choice for targeting elderly users seeking simplicity and ease in their shopping experience.
It’s already Day 11!
Time flies when you're having fun, and this challenge has been a fantastic way to hone my UX writing skills. Today’s scenario was particularly enjoyable—crafting a title and meta description for a subscription-based contact lens service targeting elderly users.
