iPhone 16 sales surge as Pro models lose their edge

Apple's iPhone 16 lineup is shaking up buyer trends, with recent buyers favoring affordability and practicality over flashy upgrades.iPhone 16 Pro MaxIn the last month or so, more buyers have been opting for value-focused options instead of splurging on premium models. Data from the 2024 holiday quarter shows that while new Pro models perform well, base and older iPhones are gaining popularity.According to data from Consumer Intelligence Research Partners (CIRP) for the December 2024 quarter, the iPhone 16 models collectively held a 68% share of U.S. sales, slightly surpassing the 65% share of the iPhone 15 models in the previous year. However, a closer look reveals notable year-over-year shifts in model preferences. Continue Reading on AppleInsider | Discuss on our Forums

Jan 22, 2025 - 18:41
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iPhone 16 sales surge as Pro models lose their edge
Apple's iPhone 16 lineup is shaking up buyer trends, with recent buyers favoring affordability and practicality over flashy upgrades.

iPhone 16 Pro Max with three camera lenses, silver background, displays over a colorful, glowing abstract pattern with gradients of orange, pink, and blue intertwining lines.
iPhone 16 Pro Max

In the last month or so, more buyers have been opting for value-focused options instead of splurging on premium models. Data from the 2024 holiday quarter shows that while new Pro models perform well, base and older iPhones are gaining popularity.

According to data from Consumer Intelligence Research Partners (CIRP) for the December 2024 quarter, the iPhone 16 models collectively held a 68% share of U.S. sales, slightly surpassing the 65% share of the iPhone 15 models in the previous year. However, a closer look reveals notable year-over-year shifts in model preferences.


Continue Reading on AppleInsider | Discuss on our Forums

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