Are Instagram and YouTube about to get $11 billion after TikTok's ban?

What happens to $11 billion in annual US advertising dollars if TikTok is banned? That’s the question facing the digital marketing world as advertisers brace for the potential disappearance of the popular app.

Jan 17, 2025 - 10:56
Are Instagram and YouTube about to get $11 billion after TikTok's ban?
What happens to $11 billion in annual US advertising dollars if TikTok is banned? That’s the question facing the digital marketing world as advertisers brace for the potential disappearance of the popular app.